With all the changes and innovations in the current fast-paced digital landscape, the event planning industry is transforming remarkably.
Technology is no longer just a tool; it’s the driving force behind how events are conceptualized, planned, and executed.
From virtual reality (VR) experiences to AI-powered matchmaking and hybrid event platforms, innovative technologies are revolutionizing how events are designed and experienced.
In this blog post, I explore some of the latest trends in event tech and how these innovations are enhancing attendee experiences, streamlining operations, and increasing ROI.
5 Must-Know Event Tech Trends in 2025
1. Virtual and Augmented Reality in Event Planning
Virtual and augmented reality (VR and AR) are transforming events by creating immersive environments that captivate attendees.
These technologies enable planners to craft experiences that were once impossible to achieve in physical spaces.
Virtual reality allows attendees to “walk through” event spaces before they happen, offering a preview of layouts and branding. It also allows interactive exhibits.
Augmented reality enhances events by overlaying digital information onto physical products, providing attendees with interactive demonstrations.
Delegates can be transported into virtual worlds that narrate compelling stories about their products or services with these technologies.
Case Studies
At the Consumer Electronics Show (CES) 2024, BMW presented an innovative VR driving simulator that allowed attendees to experience a fully immersive driving experience of their electric and hybrid vehicles.
Nissan debuted their VR car configurator at the Geneva Motor Show 2024, allowing attendees to experience the car-buying process virtually.
Other companies that have engaged VR and AR technology at events include Toyota, Hyundai, Microsoft, Warner Bros, and Sony.
2. AI-Powered Matchmaking
Artificial Intelligence (AI) is revolutionizing how event attendees connect. AI-powered matchmaking tools analyze attendee profiles, interests, and goals to create personalized networking opportunities.
Platforms like Brella and Grip use AI to recommend connections based on shared interests or complementary business needs.
Meetings are scheduled efficiently, maximizing attendees’ time at the event. Additionally, AI-powered chatbots can assist attendees in real-time, providing information about sessions, schedules, and connections.
3. Bridging Physical and Virtual Worlds with Hybrid Event Platforms
The COVID-19 pandemic accelerated the adoption of hybrid event platforms – a blend of in-person and virtual experiences. These platforms are now a cornerstone of modern event planning.
Hybrid platforms like Hopin, Cvent, and Teams provide seamless broadcasting of live sessions while also providing on-demand access.
Exhibitors can also showcase their products via virtual booths, which attendees from anywhere can visit.
Features like leaderboards and scavenger hunts keep virtual and in-person audiences engaged.
Hybrid event platforms allow for increased accessibility to the global population. ROI is also increased, and data-driven insights help drive future strategies.
4. Event Apps
Event apps are not exactly a new technology, but have become more widely accepted and are indispensable tools for both delegates and organizers.
Event apps centralize event information, facilitate communication, and boost engagement.
With event apps, you can conduct live polls, Q&A sessions, surveys, customized schedules, and push notifications so delegates don’t miss important updates or schedule changes.
5. Enhancing Operations with Data and Automation
Technology is increasingly streamlining event operations, reducing manual work, and optimizing workflows.
Some of the applications in event management include automated systems to enable quick and contactless attendee check-ins and post-event analytics, which can help organizers measure success and gather delegate feedback for future improvements.
Conclusion on Technology in Event Planning
Technology is transforming the way events are experienced, and by integrating one or more of these tools in your event, you can transcend delegate experience and create meaningful connections and engaging business outcomes.
As these technologies continue to evolve, the future of event planning promises even more exciting possibilities.
Whether you’re hosting a global conference or a niche industry meetup, leveraging these tools will enhance attendee satisfaction and position your events as cutting-edge and future-focused.
The question is no longer whether to adopt these technologies but how quickly you can integrate them into your events.
The possibilities are endless, and the time to innovate is now!
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Hannah Fani is an experienced Project Manager specializing in planning, implementation, client management, and digital transformation. Hannah has worked on various events, from corporate conferences to large-scale trade shows. Hannah is committed to helping organizations embrace innovation to create memorable and impactful experiences. If you’re looking for an expert to take your project planning to the next level, Hannah can help bring your vision to life. Get in touch to discuss how we can transform your next event.